Friday, 5 November 2010

research into platforms (in store radio)




Store Radio – Asda fm
Asda fm is based in all the asda stores around the UK. The Listening figures are high; this is because the consumers of the asda stores are included in the figures.
The station is funded by the intakes of the company, so the shows are mainly music based. Many companies have a store radio e.g. HMV but they are harder to come by that asda, which is easier to access.

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